ATHENA RENEWS COLLABORATION WITH MXGP
Alonte (VI), March 1, 2018 - Athena and MXGP are pleased to announce the renewal of the consolidated partnership for the FIM World Motocross Championship and the Monster Energy FIM Motocross of Nations. In 2018 the company based in Vicenza will then be again the Official Partner of Youthstream, a company that exclusively manages the global rights of the various motocross world championships, with the aim of promoting its own brands and product lines nationally and internationally. The Athena Group operates globally through three business units in various commercial and production areas for more than forty years. The Parts & Electronics division is the world leader in the design, development and production of engine control units thanks to GET brand and for the manufacture of high quality mechanical parts, in particular gaskets, cylinders, pistons, connecting rods, valves and clutch plates. "We are thrilled to have renewed the partnership with MXGP, a strategic agreement that gives us high visibility at an international level - says Stefania Vercesi, Head of Marketing & Communication of Athena - Athena is emerging in several sectors, but the motocross remains one of our core business. This agreement allows us to keep the bond with the most important manufacturers and, thanks to them, to offer products that are increasingly performing and competitive on the market. " "Youthstream is happy and proud to have renewed its partnership with Athena, a company among the pillars of the MXGP Word Championship. Athena is a global group and will continue to support the Motocross World Championship in its growth in order to reach the highest levels of popularity. The high levels of technology and service offered by the Athena Group also allow lot of pilots and teams to improve their performance and be increasingly competitive in the world" said David Luongo, Youthstream Vice President. In addition to the usual presence of logos on the track, Athena will be present at most GPs in the commercial area with exposure and direct sales of its products, both inside the paddock to support the teams and pilots with their engineers track. The official start of the partnership will take place with the first MXGP race in Argentina at Neuquen during the weekend of 3 and 4 March.
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